When it comes to digital marketing, there are many skills you must master to sell this as a product to website owners. When you are considering setting up an agency yourself and are putting together plans for it, you will need to carefully consider the skills you will need to sell a viable product that will get results. Below are some areas where you will need the expertise to build a digital marketing agency that achieves results for its clients and shows an excellent return on investment.

SEO (Search Engine Optimisation)

You will need to have a fundamental grasp of the basic principles of SEO if you want to set up an agency and start delivering results for your clients. These principles include:

  • Link Building
  • Keyword Research
  • Anchor Text
  • SEO-Friendly URLs
  • Alt Text
  • Title Tags

These are a few of the core principles you will need to understand and master, and you can click here to get more detailed information on these principles. You will need to have expert technical SEO knowledge to get the most leverage from your campaigns, and it is something that is continually evolving and changing, so every day is a school day.

SEM (Search Engine Marketing)

People often interchange SEO and SEM and think that they mean the same thing, which is incorrect. SEM is the strategy you use to increase online visibility and rankings to drive traffic to a website, while SEO is the changes you make to a website that helps make it more search engine friendly. You will need to do plenty of reading of online forums and group discussions to help master SEO strategy, and there are also other skills you need to obtain and master.


When it comes to link building, you will also need to become a master of blogger outreach to help secure relevant websites with good metrics where you can place links for your clients. Outreach is not an especially hard skill to master, but it is a time-consuming process and not one that you can rush. If you cannot source the best quality links for your clients, building a link is often not worth it. As such, you need to devise a process to find relevant websites suitable for placing links and build up a database of website owners you can talk to about publishing content for your customers link building strategy.

A Written Wordsmith

Another feather you will need to add to your bow is creating excellent content for your client’s marketing campaigns. You will need to be able to create various forms of content, including:

  • Website Content
  • Blog Content
  • Link Content
  • Social Media Content
  • Email Marketing Content
  • Product Descriptions

There are many different types of content you can use in a marketing campaign. Whether you produce this yourself, employ someone else, or outsource it to a reputable company or freelancer, you will need to provide excellent content for your clients to get traction with the marketing campaigns you want.

These are just the tip of the iceberg with the skills you will require to create an agency and sell your services to website owners. You may not master all these skills yourself, so surround yourself with people with various skills that you trust to get the job done for you.