When creating a new website, being visible on search engines, whether Google or Bing, is a highly scalable and effective way to grow and grow traffic. SEO or Search Engine Optimisation is a great way to improve the visibility of your website on these search engines. Regardless of the nature of the website, whether it’s a business, blog or eCommerce store, SEO can help grow organic traffic or high-quality leads to your website.
However, SEO is quite a technical process and involves a lot of expert knowledge and time to see noticeable results. When it comes to your website, you can do a few things yourself, but there may be a few points that require assistance from an SEO Agency experienced in the field. If you choose the outsourcing path, you can still do a few things yourself to get started and help kick off your website’s SEO journey.
Do Your Keyword Research
What are Keywords? Keywords are the words or phrases search engine users are using to find specific content or web pages. Therefore, it’s important to understand how users are searching for content to provide the relevant keywords in your content. A leading SEO Agency UK state that without the right keywords, you can have the best content, but users will struggle to find it.
To start your keyword research, figure out how a customer or user might search for your niche, service or product. From there, you can start to find keywords to add and incorporate into your on-page content. Targeting the right keywords can be the difference between no traffic and hundreds of clicks a day.
Consider User Experience
You want people to find your website, but you also want them to stay on it. To do this, you need to provide a good user experience. A slow and poorly designed website will likely have a high bounce rate (the rate at which users leave once visiting a webpage). You can have the best content with all the appropriate keywords, but if the page is too slow to load, users aren’t going to stick around to read it or make a purchase.
Additionally, as of June/July 2021, Google will be taking page experience into its SERP rankings (Search Engine Results Page rankings) by rewarding those sites that give users a good on-page experience. This experience includes website speed and other factors like the inclusion of images.
When creating your website, you need to do it with the user in mind if you want it to rank search engines. When you provide users with what they want, the traffic will come. But it’s always important to consider how they are searching for content and how they consume it, so you can help search engines (and the users) find and share your site.