What Is It, What Are Its Advantages, And How To Use It In Your Company?
With Chatbots, we can automate conversations, streamline service, and pay more attention to the most complex cases.
A chatbot is a computer program that does what is programmed, simulating a human conversation in a chat. In this way, it is possible to automate repetitive and bureaucratic tasks, such as frequent questions, in a pre-defined dialog between the user and a “robot.”
But beyond the RD Summit, this subject has been highlighted in the media. Indeed, you’ve heard it said that “the age of artificial intelligence has arrived.”
When that happens, then the image of the Terminator movie comes to mind, with people being replaced by machines and losing their jobs. In reality, this is a process that has been going on since the industrial revolution.
And how are you going to use this technology in your company? Or is it just for big companies? What investment is needed?
But First, What Does Artificial Intelligence Not Do?
You need to know that artificial intelligence (also known as AI for artificial intelligence) is not exactly what the media sells. Artificial intelligence does not work miracles. You won’t, for example, import multiple manuals so that it replaces your team the next day.
It takes a lot of work before implementing this technology in your company. Make a plan, understand if it makes sense for the strategy, define a goal, the ideal tool, the cost, the ROI, among other things. Once you know that you’re going to have a lot of work to do, you should set a goal, whether making sales or opening a new service channel.
What Is A Chatbot?
When thinking about what a chatbot is, remember Apple’s Siri. She can do many things, like calling someone from your schedule, setting the alarm, telling a joke, doing internet searches. But you can’t teach her anything.
In other words, a chatbot is a computer program that does what is programmed, simulating a human conversation and nothing else. In this way, we can automate repetitive and bureaucratic tasks, which leaves us free to solve more complex problems.
Many companies are choosing some processes (such as sales, payment queries, or frequently asked questions) to put in a flowchart, structure in the form of a dialog, and register within an appropriate tool. Some chatbot tools you can use
To create your chatbot in a scalable way, it is recommended to use a tool to do this function. Currently, there are several available on the market; one of the most popular is Drift, which has a free plan that you can use.
In the RD Station App Store, you can also find several other chatbot tools that enable integration with RD Station Marketing and boost your lead generation. It is worth checking or get started with structurely. You can also create chatbots within Facebook using Facebook Messenger. In this case, Chatfuel is the most used tool. Very complete and accessible, it is interesting to use in your Fan page chat.
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